B2B Marketing Manager – Short Courses Remote

About the team

This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with leading universities, the Pearson Online Learning Services (POLS) International teams provide online learning services including marketing, student recruitment, course content development, training and ongoing student support. As a startup unit, every member of our team responds positively to breaking new ground and are willing to challenge current practice and to be challenged themselves.

About the job

We are looking for an experienced, performance driven marketer who understands what it takes to attract the B2B audience in key markets around the world.

The purpose of the role will be to develop a multi-channel marketing strategy to generate and nurture leads for partnerships within our short course portfolio, through the development of successful B2B marketing campaigns as well as their channel roll out. This role is about generating awareness, driving quality leads and supporting our regional development team of our courses and services, and in turn having a direct impact on sales.

This role must also successfully partner with external stakeholders as well as agencies and third-party suppliers. Reporting to the Senior Marketing Manager, this position will be working collaboratively with functional experts within the Marketing team to ensure all marketing activities deliver the desired result.

The B2B Marketing Manager will have the opportunity to market a variety of courses within the short course category. Never a dull moment!

Key Responsibilities:

Marketing planning

  • Lead the development of the B2B marketing plans based on performance analysis, research and competitive intelligence review

  • Build lead generation strategies that deliver quality leads across multiple channels

  • Work in partnership with the Marketing & Recruitment team to map the customer journey from awareness to post sale engagement

  • Work alongside the Recruitment team to plan region / market specific marketing activities

  • Ensure plans and proposals are socialised and approved internally by the Head of Marketing and other relevant stakeholders before rollout.

  • Support Regional Development Managers in the strategy development and planning of events

  • Identifying relevant industry partners and institutions as part of the B2B lead generation initiative

Marketing plan delivery

  • Working in collaboration with the rest of the Marketing team and external agencies to deliver the B2B marketing strategies in a scalable and cost-effective manner.

  • Ensure relevant stakeholders are involved at the level and at the right point of the process

  • Lead regular progress updates to ensure initiatives are delivered on budget and in a timely measure

  • Use performance data to ensure optimisation of marketing activities is done on a regular and frequent basis.

Stakeholder relationship management

  • University partners

  • Work with relevant short course University partners to share relevant marketing plans and assets development, seeking approval where appropriate.

  • External agencies:

  • Work with members of the Marketing Team to manage the relationship and performance of agencies to ensure quality of output and service level are on point.

  • Internal stakeholders:

  • In addition to members of the Marketing team, Recruitment team and Regional Development team, the B2B Marketing Manager will also be working with the Operations and Platform team, Market Research team.

Performance management and reporting

  • Ensure the performance of marketing initiatives are tracked and reported on a regular basis

  • Measure and analyse data to increase channel engagement and generate more inbound requests

  • Lead the post campaign performance analysis and presentation at course intake debrief meetings.

What we are looking for in you

  • Proven experience in developing and executing multi-channel digital B2B marketing strategies with a clear demonstration of success achieved

  • A track record of designing and delivering high-performing B2B lead generation strategies across the full range of digital channels including email, social media, paid media, content and SEO

  • Strong commercial and strategic acumen

  • Good working knowledge of different online reporting tools as well as CRM and CMS systems

  • Proficient in MS Office, with a special emphasis on Excel and PowerPoint

  • Proven experience in delivering B2B campaign to an international audience (Europe, Africa, Asia, Middle East) is highly desirable.

  • Excellent interpersonal skills – ability to collaborate with others and communicate output in a clear and concise way.

  • Innovative and curious – always seeking new ways to improve campaign performance and return on investment

  • Proactive, solutions oriented and result driven

Transform your expertise to a new level – we have many interesting and dynamic projects to look forward to in 2022, therefore now is the ideal time to join our global Pearson family. Apply now for a highly rewarding and truly global career!

Your Benefits & Reward

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:

  • Flexible options for work from home days.

  • A starting holiday of 25 days plus UK public holidays, and you’ll earn 1 additional day’s holiday per year you work with us.

  • Generous pension scheme where we match and double what you contribute.

  • Maternity, paternity, and family care leave as well as flexible work policies.

  • Shares and stock purchase options.

  • Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.

    Cycle to work program, gym membership concessions in selected office

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